In a groundbreaking move that marks a significant shift in the sports wagering landscape, the National Hockey League (NHL) has announced ESPN Bet and TheScore Bet as its official sports wagering partners. This partnership, unveiled today, is set to transform the way fans engage with hockey, blending the thrill of the sport with the growing world of sports betting.
The NHL’s decision to bring ESPN Bet and TheScore Bet on board as official allies reflects the league’s forward-thinking approach in embracing the rapidly evolving sports wagering sector. Gary Bettman, NHL Commissioner, expressed excitement about this partnership, highlighting how it aligns with the league’s vision to offer fans innovative and immersive ways to connect with hockey.
“The alliance with ESPN Bet and TheScore Bet is more than just a partnership. It’s a testament to our commitment to our fans. We’re enhancing their experience by combining the excitement of NHL games with the dynamic world of sports betting,” Bettman said.
As official sports wagering allies, ESPN Bet and TheScore Bet will gain exclusive rights to NHL branding and marketing opportunities. This will include in-game promotions, advertisements during NHL broadcasts, and unique betting options tailored to hockey fans.
Moreover, the partnership will enable both betting platforms to offer enhanced odds and special promotions tied to key NHL events and milestones, thereby enriching the fan experience and deepening engagement with the sport.
This collaboration is set to have a considerable impact on the sports betting industry. Experts predict an increase in betting activity around NHL games, propelled by the innovative offerings and promotions from ESPN Bet and TheScore Bet.
Additionally, the partnership is expected to pave the way for more interactive and engaging betting experiences, with the potential integration of real-time betting statistics and insights during live broadcasts.
The announcement has been met with enthusiasm from hockey fans and industry analysts alike. Many see it as a positive step towards integrating sports betting into mainstream sports culture, enhancing the overall viewing and fan engagement experience.
Sarah Johnson, a long-time NHL fan, shared her excitement: “This partnership is a game-changer. It’s exciting to think about how this will transform the way we watch and enjoy hockey.”
As the NHL continues to innovate and evolve, partnerships like the one with ESPN Bet and TheScore Bet are likely to become more prevalent in the sports industry. This collaboration not only benefits the league and the betting platforms but also offers fans new ways to engage with the sport they love.
The NHL, ESPN Bet, and TheScore Bet are poised to kick off this partnership as the current hockey season progresses, promising an enhanced and more thrilling experience for hockey enthusiasts and bettors alike.
PENN Entertainment Inc., previously known as Penn National Gaming, is excited to announce its new partnership with the National Hockey League (NHL). This collaboration brings theScore Bet in Ontario and ESPN BET in the U.S., both online betting brands under PENN, into a formal relationship with the NHL as official sports wagering partners.
In their roles as official League partners, theScore Bet and ESPN Bet will enjoy comprehensive access to various privileges. These include marketing and media integrations, as well as rights to intellectual property (IP) associated with the League’s premier events and broadcasts.
This partnership, which officially began on November 14, 2023, in 17 states, marks a significant milestone. ESPN Bet, a reimagined online platform managed by PENN, combines ESPN’s extensive media presence and iconic brand with PENN’s operational expertise in sports betting and advanced in-house technology.
PENN’s newly acquired rights take effect immediately, encompassing major NHL events such as the Stanley Cup® Playoffs, the regular season, the 2024 NHL® All-Star Weekend, the 2024 NHL Stadium Series™, and the 2024 NHL Winter Classic®. This agreement also includes collaboration on maintaining the highest standards of game integrity.
Since its first season in 1917, the NHL has grown to include 32 teams, with 25 based in the United States and 7 in Canada.
Official Statements: Jason Jazayeri, Vice President of Business Development, expressed enthusiasm about the partnership: “Joining forces with ESPN BET and PENN Entertainment is a thrilling development. Our media rights agreement with ESPN and The Walt Disney Company has already proven beneficial for our fans and the League. This new alliance further underscores its value. The NHL, known for its youthful, fast-paced, and exciting gameplay, offers abundant opportunities for fan engagement and responsible gaming experiences. We’re eager to work with ESPN BET in the U.S. and theScore Bet in Ontario to connect with our devoted fans.”
Adding to this, Aubrey Levy, Senior Vice President of Marketing and Content, remarked: “The launch of ESPN BET in the U.S. marks a thrilling chapter, and partnering with the NHL is a significant step. As official partners, we can engage hockey fans more broadly, create engaging integrations, and effectively leverage NHL programming. For theScore Bet in Ontario, where hockey enjoys immense popularity, this partnership is particularly crucial.”
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